Marketing + PR • Feb 23

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Marketing + PR • Feb 23


Fireside Session 02:

Efficient and Effective Marketing Practices

February 23, 3:00 - 4:30pm  
The Woodlot - 2219 W. Main Street Richmond VA  

You’re busy running your actual business - how are you supposed to have time to market yourself as well? By using efficient and effective marketing methods, you can reduce the time you spend on digital marketing while increasing its effectiveness. Win. Win.

This workshop will include:

  • How to create a marketing plan with specific marketing goals

  • How to focus your efforts into the key places where your customers are

  • How to target the right media outlets and pitch stories to get press, featuring tips and tricks from news media pros, Susan Howson and Ross Catrow!

  • Using all of your resources to their greatest potential

  • Online scheduling tools and best practices

This session will be followed by an in-house networking happy hour from 4:30-5:30. Drinks and light snacks will be provided.

Please contact us if you have any questions.

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